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More than 50
varieties of bread

Handcrafted in San Francisco

Our selection of wholesale breads includes baguettes, brioche, croissants, hamburger buns, sandwich buns, danishes, muffins, rustic loaves, dinner rolls, boules, and more.

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Portrait of a Baker

Ruben Barrera and His Love of the Bread

Ruben Barrera started with Tra Vigne in 1987, and was its first baker. He is a partner in Panorama, and his passion and knowledge are an integral part of the Panorama legacy.

The People’s Bread

Panorama is a part of the food you know and love. Gott’s. Mel’s Drive-In. Bottega Bistro. Locanda. From burgers and sandwiches to the delicious pastry you crave, we partner with people who are as passionate about food as we are about bread.

Widest variety of Artisanal baked goods delivered daily to Northern California
If you live and work in the Bay Area, or just visit here from time to time, chances are you have enjoyed Panorama Baking Company’s fine artisanal baked goods at one time or another. Panorama provides its wide variety of high quality fresh baked items to some of the most prestigious restaurants, hotels, caterers and corporate food service programs in Northern California, from St. Helena to San Jose and beyond.
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Farmer's Markets

Found at Farmer's Markets throughout the San Francisco Bay Area and points beyond
We’re primarily a wholesaler, but that doesn’t mean you can’t find us for a little face time. Being the people’s bread means being seen, after all. We make our bread available at the many amazing Farmer’s Markets found throughout the year all around the Bay Area.
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