Choose from our big list of healthy and filling breakfast options.
More than 50 varieties of bread
Handcrafted in San Francisco
Our selection of wholesale breads includes baguettes, brioche, croissants, hamburger buns, sandwich buns, danishes, muffins, rustic loaves, dinner rolls, boules, and more.
BROWSE THE BOOK OF BREAD
Portrait of a Baker
Ruben Barrera and His Love of the Bread
Ruben Barrera started with Tra Vigne in 1987, and was its first baker. He is a partner in Panorama, and his passion and knowledge are an integral part of the Panorama legacy.
Ruben's Story
The People's Bread
Panorama is a part of the food you know and love. Gott’s.
Mel’s Drive-In. Bottega Bistro. Locanda.
From burgers and sandwiches to the delicious pastry you crave,
we partner with people who are as passionate about food
as we are about bread.
Discover Panorama near you
Wholesale
Whether you live, work, or visit the Bay Area, chances are you've enjoyed Panorama Baking Company's artisanal baked goods. Our fresh bread and pastries are served at top restaurants, hotels, and caterers across Northern California.
Contact Us
Farmers Market
We're primarily a wholesaler, but that doesn't mean you can't find us. Being the people's bread means being seen, after all. Our bread is available at many of the amazing Farmer's Markets across the Bay Area.
Learn More